TLDR:
- Apparatus launched the extended Cylinder : System collection during New York Design Week
- The Red Room installation showcases a richly-hued red theme inspired by legendary figures
Apparatus transformed its flagship store into a dramatic Red Room to debut the new Cylinder : System collection during New York Design Week. The brand’s creative director, Gabriel Hendifar, drew inspiration from theatrical and cinematic influences to create a unique and immersive experience for visitors. The Red Room, characterized by its crimson hues and opulent decor, sets the stage for the new collection’s modular lighting components.
Key Elements:
Over the past decade, Apparatus has developed a reputation for creating immersive and narrative-driven showroom experiences. The Red Room installation combines influences from Diana Vreeland, Stanley Kubrick, and Federico Fellini to create a vibrant and theatrical setting. The newly released Cylinder : System collection features modular sconces, canopies, and lamps that allow customers to customize their lighting scenes.
